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Augmented Reality (AR)

Augmented Reality (AR) is an immersive technologies that alter the way users perceive and interact with the digital and physical worlds. While both Augmented Reality (AR) and Virtual Reality (VR) technologies share the goal of creating engaging experiences, they differ in their approaches and applications.

Augmented Reality (AR):

  1. Definition: AR overlays digital information onto the real-world environment, enhancing or augmenting the user’s perception of reality.
  2. User Interaction: AR is designed to enhance the user’s real-world experience by providing additional information or digital content in a contextually relevant manner.
  3. Applications:
    • Smartphones and Tablets: AR is commonly experienced through mobile devices using their cameras and displays.
    • Head-Up Displays (HUDs): AR is used in some automotive applications to project relevant information onto a vehicle’s windshield.
    • Smart Glasses: AR glasses, such as Microsoft HoloLens and Google Glass, provide an immersive AR experience by overlaying digital information onto the user’s field of view.
  4. Examples of AR:
    • Pokémon GO: A mobile game that overlays virtual Pokémon onto the real-world environment using a smartphone’s camera.
    • IKEA Place: An app that allows users to visualize how furniture would look in their homes using AR.
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