Apple’s highly anticipated Back to School 2025 promotion has officially launched, offering students, educators, and parents exceptional deals on the latest Mac and iPad models.
Starting on 17 June 2025 and running through September 30, 2025, this year’s promotion brings significant changes from previous years, focusing on free accessories rather than gift cards.
What’s New in Apple’s Back to School 2025 Sale?
Apple today launched its annual Back to School promotion, offering eligible students, educators, and parents free accessories worth up to $199 when purchasing select Mac and iPad models through September 30. This marks a departure from 2024’s format, which offered gift cards up to $150.
Key Highlights of the 2025 Promotion:
- Free accessories worth up to $199 with qualifying Mac and iPad purchases
- AirPods or eligible accessories included with purchase
- Education pricing discounts on all eligible devices
- Extended promotion period from June 17 to September 30, 2025
Eligible Devices and Offers
MacBook Deals
If you buy a MacBook Air or MacBook Pro Apple will give you a free Magic Keyboard worth $199. The MacBook lineup includes both Air and Pro models with significant educational discounts.
MacBook Air:
- M3 MacBook Air (13-inch and 15-inch models)
- Education pricing with additional free accessories
- Ideal for students requiring portability and performance
MacBook Pro:
- 14-inch and 16-inch MacBook Pro models
- Professional-grade performance for demanding coursework
- Free Magic Keyboard or other eligible accessories included
iPad Air and Pro Deals
For the iPad Air, Apple’s selling the 11-inch from $549 in its Education Store, with the 13-inch starting from $749. These base-model offers are savings of $50 off the full retail prices.
iPad Air Options:
- 11-inch iPad Air M3: Starting at $549 (save $50)
- 13-inch iPad Air M3: Starting at $749 (save $50)
- Free AirPods or Apple Pencil with purchase
iPad Pro Models:
- 11-inch and 12.9-inch iPad Pro
- Professional features for creative students
- Compatible with Magic Keyboard and Apple Pencil
iMac Desktop Deals
The iMac lineup is also included in the Back to School promotion, offering:
- 24-inch iMac with M3 chip
- Education pricing discounts
- Free accessories with qualifying purchases
- Perfect for students needing a desktop setup
Free Accessories Available
For a limited time, get AirPods or an eligible accessory of your choice when you buy Mac or iPad with education savings.
Accessory Options Include:
- AirPods 4: Latest generation wireless earbuds
- Apple Pencil: Essential for iPad users and creative work
- Magic Keyboard: Premium keyboard for MacBook and iPad
- Magic Mouse/Trackpad: Desktop accessories for iMac users
- Discounts on premium models: AirPods Pro 2 and AirPods Max
Eligibility Requirements
To qualify for Apple’s Back to School 2025 deals, you must be:
- Currently enrolled students at any grade level
- Parents purchasing for students
- Faculty and staff at educational institutions
- Homeschool teachers
How to Access the Deals
- Visit Apple Education Store: Go to apple.com/education
- Verify eligibility: Provide student or educator credentials
- Choose your device: Select from eligible Mac or iPad models
- Select free accessory: Pick your preferred free accessory
- Complete purchase: Enjoy education pricing plus free accessories
Comparison with Previous Years
Last year, Apple’s Back to School deal offered a gift card of up to $150 with the purchase of a Mac or iPad. For 2025, however, Apple has opted for offering shoppers an accessory rather than gift card.
2025 vs 2024 Changes:
- 2024: Gift cards up to $150
- 2025: Free accessories up to $199 value
- Better value: Accessories often provide more practical benefit than gift cards
- Immediate utility: Students get useful accessories right away
Tips for Maximizing Your Savings
Before You Buy:
- Compare models: Ensure you’re choosing the right device for your needs
- Check third-party deals: Some retailers may offer competitive pricing
- Consider future needs: Invest in devices that will last through your studies
- Bundle thoughtfully: Choose accessories you’ll actually use
Best Value Combinations:
- MacBook + Magic Keyboard: Perfect for intensive typing and productivity
- iPad + Apple Pencil: Ideal for note-taking and creative work
- iMac + Magic Mouse: Complete desktop setup for dorm rooms
Who Should Consider These Deals?
Incoming College Students:
- MacBook Air for general coursework and portability
- iPad Air for note-taking and digital textbooks
- AirPods for studying in shared spaces
Graduate Students and Professionals:
- MacBook Pro for research and demanding applications
- iPad Pro for presentations and creative projects
- Premium accessories for enhanced productivity
K-12 Students:
- Basic iPad models for homework and learning apps
- Educational software compatibility
- Parental controls and safety features
Availability and Timeline
Promotion Period: June 17, 2025 – September 30, 2025 Geographic Availability: United States, Canada, and select international markets Stock Considerations: Popular configurations may experience delays during peak periods.
🌐Regional Availability
Here’s the regional availability of Apple’s Back to School 2025 sale:
✅ CONFIRMED AVAILABLE:
India: Yes, Apple’s Back to School 2025 sale is available in India! The promotion runs from June 17, 2025, through September 30, 2025, and is available at Apple’s Education Store online, Apple Store app, and Apple’s retail outlets in Mumbai (BKC) and Delhi (Saket).
Singapore: Yes, Singapore has the Back to School 2025 promotion available through Apple’s Singapore Education Store.
Hong Kong: Yes, Hong Kong has Apple Back to School 2025 deals available, following the same pattern as previous years with free AirPods with MacBook purchases and Apple Pencil with iPad purchases.
🕐 GRADUAL ROLLOUT:
United States & Canada: Already launched
UK & Europe: Coming soon
❓ LIKELY BUT NOT CONFIRMED:
Australia: While not explicitly confirmed in my search results, Australia typically participates in Apple’s global education promotions. You should check Apple’s Australia Education Store directly.
China: Not specifically mentioned in my search results, but Apple usually includes major markets in their global promotions.
How to Check Your Region
To confirm availability in your specific country:
- Visit your local Apple Education Store: Go to apple.com/[country-code]-edu/store
- India: apple.com/in-edu/store
- Singapore: apple.com/sg-edu/store
- Australia: apple.com/au-edu/store
- Hong Kong: apple.com/hk-edu/store
- Look for the promotion banner advertising free accessories with Mac/iPad purchases
- Check the terms and conditions for your region-specific dates and eligibility requirements
The promotion details may vary slightly by region, but the core offer of free accessories (like AirPods, Apple Pencil, or Magic Keyboard) with qualifying Mac and iPad purchases remains consistent across participating markets.
Apple’s Back to School 2025 sale represents excellent value for students and educators, offering up to $199 in free accessories with education-priced devices. The shift from gift cards to practical accessories makes this year’s promotion particularly appealing for students who need these tools for their studies.
Whether you’re starting college, pursuing graduate studies, or teaching, the combination of education pricing and free accessories makes this an optimal time to invest in Apple technology. With the promotion running through September 30, there’s ample time to research options and make informed decisions.
Remember to verify your educational status and compare all available options to ensure you’re getting the best deal for your specific needs. The Apple Education Store provides a streamlined experience for qualifying purchases, making it easy to take advantage of these limited-time offers.
Prices and availability subject to change. Check Apple’s Education Store for the most current offers and terms. Educational verification required for all discounts.