Vivo has expanded its mid-range portfolio in India with the launch of the Vivo V50 Elite Edition, targeting photography enthusiasts and power users with a focus on camera innovation and fast charging.

Priced at ₹34,999, the device aims to carve a niche in the crowded ₹30,000–40,000 segment. Here’s a detailed look at its features, pricing, and competition:

Key Specifications & Features

1. Display:
   • 6.78-inch FHD+ AMOLED screen with 120Hz refresh rate and 1300 nits peak brightness.
   • Curved-edge design for a premium look.
2. Performance:
   • Qualcomm Snapdragon 7 Gen 3 chipset (4nm) for efficient multitasking and gaming.
   • 12GB RAM + 512GB storage configuration (no microSD slot).
3. Cameras (Highlight Feature):
   • Rear Triple Camera:
     • 50MP primary sensor with OIS (Sony IMX920).
     • 50MP ultra-wide lens (119° FoV).
     • 8MP telephoto macro camera.
   • Front Camera:
     • 50MP autofocus selfie camera with dual soft-LED flash.
   • Software: Advanced portrait modes, 4K video recording, and Vivo’s Aura Light 3.0 for low-light enhancement.
4. Battery & Charging:
   • 5000mAh battery with 80W FlashCharge (charges 50% in 12 mins).
   • Missing: No wireless charging support.
5. Software:
   • Runs Funtouch OS 14 based on Android 14.
   • Promises 3 years of OS updates and 4 years of security patches.
6. Design & Extras:
   • Slim 7.89mm profile, IP64 rating for dust/water resistance.
   • In-display fingerprint sensor, dual stereo speakers, and 5G support.

Pricing & Availability

• Price: ₹34,999 for 12GB+512GB variant.
• Sale Platforms: Amazon India, Vivo India website, and offline stores.
• Launch Offers (Limited Period):
  • ₹3,000 instant discount on HDFC Bank cards.
  • Free Vivo TWS Air earbuds worth ₹3,999.

Market Analysis: Strengths vs. Competition

• Pros:
  • Flagship-grade camera setup (dual 50MP sensors + OIS) for photography enthusiasts.
  • 80W fast charging outperforms rivals like OnePlus Nord CE 4 (100W) but beats Samsung’s 25W.
  • Premium AMOLED display with curved edges (uncommon in this segment).
• Cons:
  • No expandable storage (fixed 512GB).
  • IP64 rating lags behind IP67/68 competitors like Nothing Phone (2a).
  • Snapdragon 7 Gen 3 trails Dimensity 8300/9300 chips in raw performance.

Key Competitors:

• OnePlus Nord CE 4 (₹29,999: Snapdragon 7 Gen 3, 100W charging).
• Realme 12 Pro+ (₹34,999: 64MP periscope lens, vegan leather design).
• Samsung Galaxy A55 (₹39,999: Exynos 1480, IP67 rating).

Target Audience

The Vivo V50 Elite Edition is ideal for:

• Content creators prioritizing camera versatility (OIS, 50MP selfie).
• Users seeking premium design (curved AMOLED) without flagship prices.
• Fast-charging enthusiasts needing quick top-ups.

Final Verdict

The Vivo V50 Elite Edition shines with its camera prowess and premium aesthetics, but faces stiff competition from brands offering better value in performance (Dimensity 8300) or charging speeds (100W). Its ₹35,000 pricing positions it as a camera-centric alternative to the OnePlus Nord CE 4 and Realme 12 Pro+.

Recommendation:

• Buy if selfies/videography are your priority.
• Consider alternatives like the iQOO Neo 9 Pro (₹35,999: Snapdragon 8 Gen 2) for gaming.