Apple TV 4K (2026) Launched in India at ₹39,900: Siri AI, A19 Chip, Features and Availability

Apple has unveiled the fourth-generation Apple TV 4K, and it will cost ₹39,900 in India. The streaming box is the company’s first refresh in almost four years, replacing the 2022 model with a faster A19 chip, built-in microphones for hands-free voice control and a new AI-powered version of Siri. Pre-orders open on 13 October 2026, and sales begin on 13 November.

The announcement came at Apple’s “Welcome home” event in New York, where the company also showed a new smart home hub called HomeView and a second-generation HomePod mini. Below is a full breakdown of the Apple TV 4K (2026): price, features, specifications, how it compares with earlier models, and whether the upgrade makes sense for Indian buyers.

Key takeaways

• Price in India: ₹39,900 for the Apple TV 4K (4th generation). In the US it is priced at $299.
• Availability: Pre-orders start 13 October 2026. Stores begin selling on 13 November 2026.
• Chip: The A19 replaces the A15 Bionic. Apple claims up to 50% faster CPU and up to 2x faster GPU performance than the previous generation.
• Siri AI: A new conversational Siri built on Apple Intelligence. It launches in beta in English, and India is one of eight launch markets.
• Hands-free control: Three far-field microphones let you say “Hey Siri” without picking up the remote.
• Smarter remote: The Siri Remote gains Find My support with Precision Finding and can play a sound so you can locate it.
• Home theatre: For the first time, you can build a four-speaker surround setup with HomePod mini 2 or HomePod (2nd generation) speakers.
• Connectivity (per press reports): Wi-Fi 7, Bluetooth 6, 128GB storage and an Ethernet port. These details are not in Apple’s own press release.

What Apple announced: the Apple TV 4K (4th generation)

Apple presented the new Apple TV 4K on 13 October 2026 as its most immersive home theatre experience yet. The headline change is Siri AI, an entirely new version of Siri powered by the next generation of Apple Intelligence. It runs full screen on the TV and is designed to find shows, answer questions about what you are watching and control smart home accessories.

The launch ended a long wait. The previous model arrived in October 2022 with the A15 Bionic chip, and reports in the run-up to the event had pointed to an A19 chip, a refreshed Siri Remote and built-in microphones. Leaks had also suggested the box would reach stores on 30 October. Apple’s official date is later: 13 November.

Apple says customers in the US and 29 other countries and regions can pre-order the device. The India press release lists a price of ₹39,900 and says pre-orders begin on the day of the announcement.

Apple TV 4K price in India, pre-order and release date

The Apple TV 4K (4th generation) costs ₹39,900 in India. Pre-orders open on 13 October 2026, and availability begins on Friday, 13 November 2026.

Apple has not published a separate India price for different storage options in its press release, so shoppers should confirm the exact configuration on the Apple India online store before buying. Press reports describe the new box as a 128GB model with an Ethernet port. The new Siri Remote can also be bought separately and works with Apple TV HD and Apple TV 4K.

Siri AI on Apple TV 4K: what it can do

Siri AI is the main reason Apple is pitching this box as a generational step. Apple describes it as a far more conversational assistant with personal context understanding, broad world knowledge and the ability to take more actions across apps.

On the TV, answers appear as a full-screen experience. Ask which Apple TV shows won at this year’s Emmy Awards and you get poster art from the Apple TV app, plus follow-up suggestions to keep browsing. While a show plays, you can ask questions about it, such as where it was filmed or whether it suits a 15-year-old, and the reply shows up in a small overlay so the picture is not interrupted.

If you have an Apple Intelligence-enabled iPhone, Siri AI can also use your personal context. Apple’s example is asking the TV to play a show a friend recommended.

Three far-field microphones

The new box has three far-field microphones, so you can speak to it without holding the remote. Apple says echo cancellation separates your voice from the sound coming out of the TV, which helps “Hey Siri” work while content is playing. Far-field microphone support depends on region and language.

Limits to know before you buy

• Siri AI is a beta feature and needs tvOS 27.2.
• The owner of the home in the Home app needs an Apple Intelligence-enabled iPhone or iPad running the latest software.
• Siri AI is available at launch in English in the US, Australia, Canada, India, New Zealand, Singapore, South Africa and the UK.
• Some Apple Intelligence features that depend on server-side models have daily usage limits. Apple says expanded access will be available for a fee in future.
• Siri AI is also available as a beta on Apple TV 4K (2nd generation) and later, so you do not need the new hardware to try it.

A19 chip: performance and streaming upgrades

The new Apple TV 4K uses the A19 chip, the same chip family Apple introduced with the iPhone 17 last year. It replaces the A15 Bionic from the 2022 model, a jump of several chip generations.

Apple claims up to 50% faster CPU performance and up to 2x faster GPU performance compared with the previous generation. In everyday use, that should mean quicker menus, faster app launches and smoother animations. The extra headroom also supports Siri AI and the Apple Intelligence features in the Home app.

The A19 also adds a dedicated AV1 decoder. AV1 is a video format that delivers good quality at lower bandwidth, which can help on slower or capped broadband connections. Whether it makes a visible difference depends on how many of your streaming apps use AV1.

Apple’s product video describes the picture as 4K in Dolby Vision and HDR10+. As always, you need a compatible TV to see those formats.

Specifications, connectivity and the new Siri Remote

Apple’s press release focuses on software and the chip, and says the box has built-in Wi-Fi and Thread. Other outlets filled in more detail. NewsBytes reports that the box keeps the previous model’s 128GB storage, Ethernet port, and Thread and Matter support, and adds Wi-Fi 7 and Bluetooth 6. The Mac Observer also points to Apple’s N1 wireless chip. Treat these as reported details until you see them on Apple’s product page.

Siri Remote with Find My

The Siri Remote keeps its familiar design but becomes easier to find. It now supports Find My with Precision Finding, and it can play a sound to help you locate it between the sofa cushions.

• Find My support is available on the Siri Remote (2nd generation) and later.
• Precision Finding works with the 4th-generation remote paired with iPhone Duo, iPhone Air, or iPhone 17 or later (excluding iPhone 17e), and availability varies by region.
• Playing a sound is exclusive to the newest Siri Remote.
• The new remote is sold separately and works with Apple TV HD and Apple TV 4K.

Four-speaker home theatre and smart home hub

Surround sound with HomePod

For the first time, you can pair the Apple TV 4K with four speakers for surround sound. The setup works with four HomePod mini 2 speakers, or with HomePod (2nd generation) speakers. The speakers detect their positions in the room and adjust audio timing and levels automatically. Apple says the front pair and the rear pair must match, so a mix of two HomePods in front and two HomePod mini 2 units behind is allowed, but mismatched pairs are not.

Home hub upgrades

The box continues to act as a hub for smart home accessories, so you can control them when you are away from home. With a compatible doorbell, a notification appears on the TV so you can see who is at the door, talk to them and unlock the door without pausing your show. It also supports automations, guest mode and local processing of HomeKit Secure Video.

New this year, HomeKit Secure Video gets Apple Intelligence-generated camera activity descriptions and summarised notifications in the Home app. These need an iPhone or iPad with Apple Intelligence and an eligible iCloud+ plan. Siri AI can also switch accessories and scenes on or off hands-free.

Beyond streaming

Apple also highlights Fitness+, Apple Arcade, FaceTime calls through Continuity Camera and its library of Apple Originals. New screen saver options let you choose which iCloud photo categories appear on the TV and shuffle between them automatically. Availability of apps, live sports and services varies by country, and some need a subscription.

Privacy and security: Secure Exclaves

Because the box now listens through built-in microphones, Apple has put its privacy design front and centre. The A19 chip includes Secure Exclaves, which are protected, isolated runtimes that process microphone data separately from the rest of the system. Apple says data handled there cannot be accessed by tvOS, apps, the user or Apple itself.

Siri requests can be processed on the device or in Private Cloud Compute. Apple says data processed in Private Cloud Compute is neither stored nor made accessible to Apple or anyone else. HomeKit Secure Video footage is stored end-to-end encrypted. These are Apple’s own claims, and independent testing will show how they hold up in practice.

Why the ₹39,900 price matters: India pricing history

The new price is steep against the history of this product in India. At its 2022 launch the Apple TV 4K started at ₹14,900. SmartPrix reported that Apple later raised the prices of the existing model to ₹25,900 (Wi-Fi, 64GB) and ₹31,900 (Wi-Fi + Ethernet, 128GB), increases of 73% and 88%. The new model sits another step higher.

By our own arithmetic, ₹39,900 is ₹8,000 (about 25%) above the highest price of the outgoing model after its increase, and roughly 2.4 times its 2022 top price of ₹16,900. In the US the jump is also large: the 2022 model started at $129, while the new one costs $299.

Apple has not explained the pricing. The new chip, the Apple Intelligence features and the added microphone hardware are the obvious differences from the old model, but any link to the price is our speculation, not an Apple statement.

Apple TV 4K (2026) vs Apple TV 4K (2022)

Should you buy it? Who the new Apple TV 4K is for

At ₹39,900, the new Apple TV 4K is a premium purchase aimed at people already invested in Apple’s ecosystem. The case is strongest for these buyers:

• Households with an Apple Intelligence-enabled iPhone or iPad that want hands-free voice control on the TV.
• Buyers planning a HomePod surround setup, since the four-speaker option is new.
• People who use the box as a smart home hub, especially with HomeKit Secure Video cameras or a compatible video doorbell.
• Users upgrading from a much older Apple TV who want a faster chip and a remote that is easier to find.

The case is weaker for owners of a 2nd-generation or newer Apple TV 4K. Siri AI is also available to them as a beta, so the main software draw does not require new hardware. What they would gain is the A19 speed, the built-in microphones and the new surround option.

Buyers who only want to watch streaming apps should also weigh the price against the smart features already built into most modern TVs. Apple’s Siri AI also depends on an Apple Intelligence-enabled iPhone or iPad, so households without one will see less benefit.

Finally, Siri AI launches as a beta with daily usage limits on some server-based features. Waiting for early reviews and real-world testing in India before the 13 November sale date is a reasonable approach.

Frequently asked questions

What is the Apple TV 4K (2026) price in India?

The Apple TV 4K (4th generation) is priced at ₹39,900 in India, according to Apple India’s press release.

When can I buy the new Apple TV 4K in India?

Pre-orders open on 13 October 2026. Availability begins on 13 November 2026.

Which chip does the new Apple TV 4K use?

It uses the A19 chip, which replaces the A15 Bionic. Apple says CPU performance is up to 50% faster and GPU performance up to 2x faster than the previous generation, and the chip adds a dedicated AV1 decoder.

Is Siri AI available in India?

Yes, as a beta in English at launch. It also needs an Apple Intelligence-enabled iPhone or iPad set up for the home, and some server-based features have daily usage limits.

Do I need to buy the new box to use Siri AI?

No. Apple says Siri AI is also available as a beta on Apple TV 4K (2nd generation) and later. The new model adds the built-in microphones, the A19 chip and the four-speaker surround option.

Does the new Apple TV 4K support Dolby Vision and HDR10+?

Apple’s product video describes 4K picture in Dolby Vision and HDR10+. You need a TV that supports those formats.

Does the new model have Wi-Fi 7 and an Ethernet port?

Press reports say yes to both, along with Bluetooth 6, 128GB of storage, and Thread and Matter support. Apple’s press release does not list these, so check the product page before ordering.

Is the new Siri Remote sold separately?

Yes. Apple says the new Siri Remote is available on its own and works with Apple TV HD and Apple TV 4K. Find My support works on the 2nd-generation remote and later, while the play-a-sound feature is exclusive to the newest remote.